CREATIVE SERVICES
CBS Outdoor's Creative Services team of graphic artists specializes in designing for Outdoor. We offer speculative artwork, the preparation of production-ready art for clients who need it, and an audit service to help clients and agencies to evaluate the effectiveness of their creative before it goes into production. The experience of our creative personnel and our understanding of the outdoor medium allows us to assess creative on key issues of legibility and clarity before the ad materials hit the street.
- Speculative Artwork - want to know what an Outdoor campaign for your product or service would look like? We can create speculative work from whatever strategic objectives and/or materials like logos or other print work that you may have on hand for any of our Outdoor products.
- Preparation of Production Ready Artwork - once a concept is decided on, we can take that concept to production ready artwork whether you’re working with our creative team or your own.
- Pre-Production Audit Service - Outdoor is a unique media; we can offer advice via a pre-production audit that may enhance your concept or confirm that you’re on the right track.
- Consultations - CBS Outdoor has been pulled in to consult with in-house or agency creative departments to provide the additional perspective that a specialist can sometimes bring to a project. Naturally we treat any involvement of this kind as highly confidential.
