Media

Outdoor

Outdoor reaches consumers 24/7 - during their daily commute, on their lunch break, to and from shopping, and en route to leisure activities. Out-of-Home is often the last message a consumer receives before making a buying decision.

CBS Outdoor's Outdoor inventory includes: Posters, Superboards, Permanents, Digital, Backlights and Murals in over 60 markets across Canada and with a dominant presence in all of the major markets.

	Posters CBS Outdoor has over 6400 Posters available in all major markets and extending to 63 markets across Canada. Our Posters combine large format dominance with strong market coverage, providing an ideal opportunity to be both strategic and impactful.

	Tri-Visions Our Tri-visions are the same size as a Horizontal Poster (10’ x 20’) and do not require special production. Locations tend to be in high demand areas, with high circulation.

	Backlights CBS Outdoor has a select plant of Vertical and Horizontal Posters in key locations in Toronto and Montreal. They can be used on their own or be added to a more extensive Outdoor campaign for added impact – either way they’re a standout.

	Superboards Superboards are available in 11 markets including Toronto and Montreal. More than twice the size of a Poster, and located in high traffic locations or intersections, they can be used to generate high impact on their own or in conjunction with another Outdoor product.

	Permanents Permanents are the WOW factor in Out-of-Home. Locations are so high profile that they often exceed their function as an advertising platform to become branded landmarks.

	Murals & Wall Banners Wall Banners and Murals are available in downtown Toronto only. Their size combined with their urban locations makes them a dynamic part of the city.

Street Furniture

CBS Outdoor has the largest inventory of Street Furniture advertising in Canada with over 8,000 faces and including the markets of Vancouver, Calgary, Montreal and key areas of Toronto. Street Furniture includes: Transit Shelters, Map Stands, Kiosks, Mediacolumns, and APTs (Automated Public Toilets).

	Transit Shelters Transit Shelters are an intrinsic component of their local transit systems, penetrating neighbourhoods that other Out-of-Home can't reach and providing unparalleled geo-demographic targeting opportunities. With more than 8,000 Transit Shelters nationally, CBS Outdoor offers coverage across Canada.

	Map Stands Located in busy, destination areas as way-finders for visitors to Vancouver, these stand-alone units enjoy high volume downtown pedestrian traffic as well as vehicular traffic from major arterial roads. They have a map on one side and an advertisement on the other, with both sides visible day and night, 7 days a week.

	APT Ads Canada's first Automatic Public Toilets (APTs) launched in Vancouver in 2007. We now have 8 APTs throughout the heart of Vancouver.

	Mediacolumns & Kiosks CBS Outdoor offers Mediacolumns and Kiosks strategically placed throughout downtown Edmonton where Street Level product is very limited. Ad faces are the same size as for Transit Shelters and other Street Level products.

Transit

Transit advertising is really two distinct products: exterior and interior. Exterior ads are like moving posters flowing with traffic and delivering broad reach of a market. Interior ads benefit from having a captive audience friendly toward advertising which engages them on their commute.

	Exterior Transit Exterior faces like Seventies (backs) and Kings (sides) reach the highly mobile and hard-to-reach urban commuter. There's no better way of taking your message to the streets than buses.

	Interior Transit Transit users are a captive audience with the time to read more lengthy ad messages than possible in other Outdoor advertising.

	Wraps If you want to make an impact in a market, wrap a bus! Wrapped buses deliver strong market reach in a dramatic way.

Digital

	Digital CBS Outdoor has begun the roll out of our digital strategy in Canada. Our focus is on select locations in top markets.