What is a lonely pickle in a jar doing on CBS Outdoor Posters and Transit Shelters throughout the Toronto CMA? It’s part of a fun summer promotion for PICKLE BARREL, a Canadian sit-down restaurant chain with 12 locations.

The $5,000 reward, a credit in the form of food catering for a year, can be claimed by first visiting a PICKLE BARREL restaurant to eat. (Tip – Use the CBS Outdoor products as wayfinders!) They then have to find the lost pickle seen on the ads, take a picture of themselves with it, and email it via the FindthePickle.ca microsite.

PICKLE BARREL prides itself on being “Always something for everyone.” For one lucky, pickle-picture-taking person, that could mean a whole lot of free food. Contact your CBS Outdoor Account Manager for ideas on how to effectively integrate Outdoor advertising into your next promotional effort!