Outdoor for your Business

RESOURCES

Nowhere is the maxim "A picture is worth a thousand words" more true than in Outdoor. With that in mind, below we share photos of past campaigns organized by business category. Many business categories have used Outdoor to successfully assist their business objectives. And if a picture is not enough to convince you, check out our case studies or research. Outdoor works!

Apparel & Accessories For most of us what we’re wearing is of most concern when we’re going out. What media is best at reaching consumers when they’re out? Outdoor!	Automotive The most significant component of Outdoor circulation is vehicular; you can’t get your message any closer to a person thinking about cars than reaching someone while they’re in their car. Outdoor showcases new car launches or directs drivers to dealerships.

Automotive Aftermarket No-one cares about automotive aftermarket as much as someone driving a car. When the windshield wipers aren’t working or it’s been too long since their last oil change, you can reach them with Outdoor.	Beverages - Alcoholic Want to reach trendy bar/club goers or people picking up a 24 of beer or bottle of wine for dinner? Outdoor can be used to target consumers en route to bars, clubs, liquor stores, beer stores. Make your brand the last thing they see before they make that purchase.

Beverages - Non-alcoholic Whether your audience is made up of thirsty road trippers, busy errand runners or anyone out of the house, Outdoor is there telling parched pedestrians and dehydrated drivers what quenches.	Business & Technology Commuters have high exposure to Outdoor messaging and the business & technology sector is a strong area of interest for commuters. Reach decision makers, influencers and purchasers with an Outdoor campaign.

Computers & Software Better, faster, stronger, with more gadgets, that’s what commuters yearn for. Reach an audience with an appetite for computers and software – Outdoor delivers 24/7.	Education Outdoor effectively reaches students both young and old en route to and from school or work when they are most likely to be thinking about improving their opportunities through education.

Entertainment & Amusement Where do you want to go tonight? This weekend? What’s playing at the theatre? All work and no play makes Jack a dull boy – commuters dream of their leisure time – reach them with Outdoor.	Financial Institutions & Services “Heigh ho, heigh ho, it’s off to work we go.” When better to let someone know how best to save or invest their money than on their way to or from work?

Government Outdoor is the last mass reach media – ideal for government messaging that needs to reach all of the population.	Home & Building Ever admired a house while you were out in the car, driven through a new subdivision, wished you could move so that your commute was shorter, planned your weekend DIY chores? Bet you were outdoors. Reach consumers when home & building issues are top-of-mind.

Leisure Out-of-Home leisure activities represent 5% of weekday time and 9% of weekend time. With Canadians traveling an average of 32 kms for OOH leisure activities in the past 7 days (OMAC DITL study 1 2006). Outdoor is an excellent way to reach this active target group.	Media Television, Radio, Newspapers, Magazines – every media uses Outdoor to reach consumers, we’re the media’s media. Tune in station ABCD-FM now! Catch your favourite show tonight! Pick up today’s copy of the paper! Check out the latest issue of….! Outdoor delivers for other media.

Organizations Whether they’re fundraising or looking for new members – organizations need to reach out to the community. Outdoor takes your message to as broad or as niche of a community as you need.	Packaged Goods - Food 90% of Canadian workers report that they stop at the grocery store on their way to/from work. Shoppers travelled an average of 15 km for grocery shopping (OMAC DITL 1 study 2006). Put your brand’s message in front of them while they’re en route and increase your chances of ending up in their shopping bags.

Packaged Goods - Non-food Cleaning products, batteries, medication, cosmetics: the list is long. Where do you find them? At the store. How do you get there? By going outdoors. Need we say more? Outdoor reaches people shopping for the product you’re selling, let us help you tell them about it.	Restaurants & Fast Food We eat out because we’re in a hurry, we need a break from cooking, or just because it’s fun to get out for dinner. The most important thing is you’re getting out for dinner, lunch, maybe even breakfast or brunch. Direct people to your restaurant with Outdoor.

Retail Stores & Malls Canadian Shoppers travel an average of 21 km. each week for shopping other than groceries. Shopping (outside the home) accounts for 7% of weekday time and 9% of weekend time. (OMAC DIL study 2006) Reach your target en route; Outdoor works 24/7 to deliver shoppers.	Telecommunications Mobile connectivity enables our increasingly fast paced life. It’s all about staying in touch, anywhere, anytime. The people most concerned about mobile connectivity? People who are outside the home! Use Outdoor to reach them – like these advertisers did.

Transportation & Travel Daily commuting wears us all down. Dreaming of sunny destinations, fresh powder at a ski resort, or a weekend away with the kids – these are the things that get us through the daily grind. Outdoor reaches the work weary – 24/7!