RESEARCH
Outdoor Works and We Can Prove It!
At CBS Outdoor, our research department provides campaign support through:
- An in-depth library of resource material including case studies, research reports, recall studies and testimonials,
- Industry database access including: COMB Navigator, BBM/RTS, Nielsen Annual Ad Expenditures, and COMB Market Data Reports.
- CBS Outdoor is proud to be a founding member of the Canadian Out-of-Home-Measurement Bureau (COMB). COMB sets the standard for measurement of OOH advertising across Canada. COMB is a national, not-for-profit, and has been dedicated to unbiased, accurate and independent quantitative research since its founding in 1965. COMB holds its Out-of-Home company members to the highest standards of performance through its Audit program. CBS' most recent audit scored a 96.9% accuracy rating. CBS staff is actively involved with COMB at both the Board and committee levels.
