WHY OUTDOOR ADVERTISING?
That’s where people are.
It's that simple. Statistics Canada's most recent reports on commuting times show a continued increase in time spent on the road, 65 minutes round trip in 2010 versus; up 10% since 1998. Research on how consumers spend their time conducted by Canadian Facts showed that 53% of Canadians' active time is spent outside the home and 33% of their ad exposure each day was to Out-of-Home messaging.
Outdoor reaches consumers 24/7 - during their daily commute, on their lunch break, to and from shopping, and en route to leisure activities. Out-of-Home is often the last message a consumer receives before making a buying decision.