Canada
is fortunate to have a world class Outdoor measurement methodology
through COMB (the
Canadian Outdoor Measurement Bureau) and CBS Outdoor is an
active and founding member of COMB.
The Canadian Outdoor measurement methodology is a true gold standard. Audited circulation figures are calculated for over 43,000 traditional Outdoor products including: Posters, Permanents, Backlights and Superboards, Transit Shelters and Murals. Outdoor inventory in over 80 markets representing some 98% of the Canadian population are measured. This is done by using traffic counts taken by the municipalities and provinces to establish the expected daily circulation on over X links or measurement points along our many roads, streets and highways. Each board/product is assessed according to established parameters and given a circulation. The circulation data is then analyzed against the PMB database to build standard demographic measures that facilitate analysis on a GRP and reach/frequency basis via our COMB Navigator™ software.
Any of our sales representatives can assist you in your campaign planning using COMB Navigator™ or we can help direct you to COMB to assist you in getting your own Navigator™ access.
